The Tragedy of Macbeth Essay Summary Example For Students

The Tragedy of Macbeth Essay Summary Macbeth is a story about Good versus Evil on one mans mind. It is a tail about how a brave and intelligent man deliberately murders one of his fellowmen: his friend, his relative, his guest, and his king; as a consequence of his first murder, kill two other innocent men. Macbeth has lust for power and brings absolute destruction on himself and his family. When he cannot turn away from his evil course, it leads him to further appalling crimes and finally to disgrace, alienation, isolation, despair, and a violent death. In Act, one Scene 3, three witches are talking to Macbeth. Macbeth is not quite sure what to think of these prophesies-whether they are good or bad-and struggles with their possible significance. At this point in the play, Macbeth is good nature and finds his thoughts of murder. His mind focuses less on the reality of the present and focuses more on the possibilities of the future, thus his ambition takes over and becomes the single driving force in his life. Macbeths conscious is raising serious doubts as to whether or not he should kill Duncan. We will write a custom essay on The Tragedy of Macbeth Summary specifically for you for only $16.38 $13.9/page Order now He is worried not only that he may make a mistake and ruin his chance of attaining the throne, but also that Duncans virtues arouse so much pity that damnation will come upon his murderer. Macbeth is definitely not comfortable with killing Duncan. Finally, he recognizes his ambition, and the fact that it may cause him to falter. Act two Scene 1 Macbeths inner struggle and mental anguish is so great that he is now hallucinating, as he sees a dagger before him. He realizes that this dagger is a product of his feverish mind. At this point in the play, evil thoughts and deeds horrify Macbeth. This is shown when the imagined dagger returns, with blood on it. Lady Macbeth says that the alcohol that made the attendants drunk has given her courage. Omens of death wish the king a good night, and Macbeth is going to kill him, as the drunken attendants are unconscious. When Macbeth shows up, she is afraid they woke up and it did not work. She would have done it if Duncan did not look like her fate. Macbeth did it though (killed him). One attendant woke up and said Murder but then they went back to sleep. In Act IV, Scene 2 Lady Macduff is wondering why her husband left. She thinks he was mad, looking like a traitor, loveless and cowardly to leave his family and possessions. Ross tries to comfort her, telling her he knows what is wrong at that moment. Lady Macduff has an interesting conversation with her son Sirrah about what they will do without a father. The messenger tells her to leave, that she is in danger. Lady Macduff does not know where to go, and she has done no wrong. As she realizes that doing well is sometimes a bad thing. The murderers arrive kill the son, but Lady Macduff escapes. Act V, Scene 3 Macbeth is wondering how the prophecy will come true, and tries to remain confident. Macbeth comforts his servant for seeming afraid but is told of the English forces. Macbeth tells Seyton this revolt will either remove or leave him happy, as right now he has none of things due a man of old age. Macbeth asks for his armor, planning to defend himself to the end. Macbeth asks the doctor to cure his wife. The doctor wishes he were not there. Malcolm hopes to regain the safety they once had. Menteith is sure it will happen. Malcolm tells each soldier to cut down a large tree branch and put it in front of him, thereby camouflaging himself. The scouts will think there are less of them that way. Macbeth waits in his castle, his only hope of defense. Though they have hopes of what they want to accomplish, now is the time for actual blows and battle to win. Macbeth says let them come to the castle; he can hold them off. If they did not have his soldiers, then he could have met them on the field and beat them back. .u8b6aaa3f8f29902a7a2a084020ff66ed , .u8b6aaa3f8f29902a7a2a084020ff66ed .postImageUrl , .u8b6aaa3f8f29902a7a2a084020ff66ed .centered-text-area { min-height: 80px; position: relative; } .u8b6aaa3f8f29902a7a2a084020ff66ed , .u8b6aaa3f8f29902a7a2a084020ff66ed:hover , .u8b6aaa3f8f29902a7a2a084020ff66ed:visited , .u8b6aaa3f8f29902a7a2a084020ff66ed:active { border:0!important; } .u8b6aaa3f8f29902a7a2a084020ff66ed .clearfix:after { content: ""; display: table; clear: both; } .u8b6aaa3f8f29902a7a2a084020ff66ed { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u8b6aaa3f8f29902a7a2a084020ff66ed:active , .u8b6aaa3f8f29902a7a2a084020ff66ed:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u8b6aaa3f8f29902a7a2a084020ff66ed .centered-text-area { width: 100%; position: relative ; } .u8b6aaa3f8f29902a7a2a084020ff66ed .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u8b6aaa3f8f29902a7a2a084020ff66ed .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u8b6aaa3f8f29902a7a2a084020ff66ed .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u8b6aaa3f8f29902a7a2a084020ff66ed:hover .ctaButton { background-color: #34495E!important; } .u8b6aaa3f8f29902a7a2a084020ff66ed .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u8b6aaa3f8f29902a7a2a084020ff66ed .u8b6aaa3f8f29902a7a2a084020ff66ed-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u8b6aaa3f8f29902a7a2a084020ff66ed:after { content: ""; display: block; clear: both; } READ: Much Ado About Nothing - Do Men In The Play Hate Or Love The Women? EssayMacbeth has forgotten what it is like to be afraid; having as much fear as a man can bear. Macbeth wishes his wife had died later, at a better time. He comments on how life passes at this little speed, with people dying after a futile life. Macbeth says the messenger comes to speak. He should give his report quickly. The messenger, unsure of how to report what he saw, says Birnham wood appeared to move, thus the prophecy is fulfilled. Macbeth starts wishing this were just all over and prepares for death fighting. Macbeth knows he is stuck fighting, and he wonders who was not born of woman. Macbeth tell Young Siward who he is, and Macbeth says he should be not just hateful but fearful to Young Siwards ears. Macbeth says he does not fear any not of woman born and kills Young Siward. Macduff says he must kill Macbeth to avenge his family, and only Macbeth. By the noise of Macbeths armor, he locates him. Siward explains the battle is easy. Malcolm enters the castle. Macbeth asks why he should kill himself when the wounds he might inflict upon himself would look better upon his living enemies. Macbeth says he has avoided Macduff and does not want to kill him after killing his family. Macduff says he will speak with his sword instead of words. Macbeth says that Macduff will not hurt him. Macduff then reveals that he was ripped from his mothers womb while she died. Macbeth is angry to discover that the prophecy will come true and only provided him false hope. Macduff tells him to give up and explains he will be put on a pole and displays as a tyrant. Macbeth says he will try despite the prophecy rather than yield to Malcolm. Malcolm wishes no one had to die, but Siward says it is necessary and the cost was not that high for such a good day. Ross tells Siward that Young Siward, who just became a man in fighting, died. He tells him not to have sorrow, though. Siward says he died well. Macduff hails Malcolm as king holding Macbeths head. Although Macbeth started out as a good character evil became a factor. He listens to the prophecy and not to his heart, which lead him in the wrong direction. Power is a big factor through the whole play. That is all the characters fight about, and in the end, Malcolm becomes king and Macbeth losses his head. Therefore, which is more important, power or your life That is for you to decide.

Travel Writing Essay

Travel Writing Essay Travel Writing Essay Travel Writing: River Town The next morning I caught a taxi north of Yulin, where the Great Wall ran through the desert. Tourists rarely came to see the wall here, because it was unrestored and the northern Shaanxi roads were so bad. There was no mention of the wall in my guidebook, but I had a Chinese map of the province that marked the ruins clearly. The cabbie took me to a big Ming Dynasty fort that stood five miles outside of town, where Yulin's irrigated fields ended and the desert began. From the fort's highest tower the view stretched northward for miles. Occasionally, the barrenness was punctuated by a slice of green where water had found its way - a stand of trees, a lonely field - but mostly it was just sand and low brown hills and a vast thoughtless sky. At nine in the morning the sun was already hot. I looked out at the empty landscape, at the hard low line of the horizon, and I realised why they had built the wall here. Even if there had been no Mongol threat, the terror of the land's monotony would be enough to make you build something. The wall ran east and west from the fort. Westward it continued to its final stopping point at Jiayu Pass, in the mountains of northern Gansu province. Eastward the ruins ran to Zhonghai Pass, at the shore of the Yellow Sea. All told, the distance between these two endpoints was probably more than 1,500 miles, and Yulin was somewhere roughly in the middle; but the wall had never been fully surveyed and nobody knew the exact length. I stood there at the desert fort, looking out at the heat waves shimmering above the sandy hills, and I decided to go toward the ocean. I tightened my boots and walked east along the ruins. Most of the wall was just a 3ft-high ridge of packed earth that had been worn down by the wind and sand. Every 200 yards or so I passed the ruins of a signal tower - a crumbling 20ft-high pile of dirt standing uselessly under the burning sun. I followed the

Toxic Elements With No Nutritional Value

Toxic Elements With No Nutritional Value Have you ever wondered which elements are toxic? Everything is toxic if the dose is high enough, so Ive compiled a short list of elements that have no nutritional value, even in trace amounts. Some of these elements accumulate in the body, so there is no truly safe exposure limit for those elements (e.g., lead, mercury). Barium and aluminum are examples of elements which can be excreted, at least to a certain extent. Most of these elements are metals. The man-made elements are radioactive and toxic whether they are metals or not. AluminumAntimonyArsenic (metalloid)BariumBerylliumCadmiumHexavalent Chromium Cr6 (Cr3 is necessary in trace amounts for proper nutrition)LeadMercuryOsmiumThalliumVanadiumRadioactive MetalsPolonium (metalloid)ThoriumRadiumUraniumTransuranium elements (e.g., polonium, americium)Radioactive isotopes of metals that might not otherwise be highly toxic (e.g., cobalt-60, strontium-90) Surprises on the List One of the biggest surprises on the list is that aluminum serves no known biological function in humans. Aluminum is the third most abundant element in the Earths crust and the most abundant metal. Another surprise is that you cant use flavor to identify toxic elements. Some poisonous metals taste sweet. Classic examples include beryllium and lead. Lead acetate or sugar of lead was actually used as a sweetener until fairly recently.

Proposal Letter Essay Example | Topics and Well Written Essays - 250 words - 2

Proposal Letter - Essay Example As a result, both the instructors and students face insurmountable difficulties (Quian 2204-2205). Although English is taught from the primary level, I believe mastery of the language requires patience and practice. The students have a feeling that achieving fluency for an international language is impossible. Their main goal of learning the language is passing exams while disregarding its value in the learning process, as well as, dealing with life issues. I also believe that besides difficulties in speaking fluent English, foreign students can hardly write a complete sentence without making a grammatical mistake. There seems to be no appropriate environment for them to thrive. They encounter a new society and culture that hinders their success (Herold 124). When compared to the native students, the internationals require extra time to learn and comprehend a foreign language. In an effort to unravel to this mystery, the essay will investigate the difficulties faced by foreign students in learning a second language. It will also provide several useful strategies to second language learners and instructors. It will conclude by calling for researchers to give attention to the problem. All readers, as well as, well wishers can contribute their views on the

Product and Service Design Research Paper Example | Topics and Well Written Essays - 3750 words

Product and Service Design - Research Paper Example Limitations of the review can be summarized in the following manner; The researcher is reviewing only chapter 4 but through reading of all the chapters is needed in order to provide comprehensive review of the book. Lack of knowledge about all the aspects covered by William J Stevenson might encourage the researcher to take subjective view while reviewing the book. The researcher is reviewing the 11 Edition (Global Edition) of â€Å"Operations Management† written by William J Stevenson while Chapter number 4 named as â€Å"Product and Service Design† is the topic of discussion in the review. In this chapter, Stevenson (2011) has penned down topics like definition of product design, why companies go for product design, human aspects, cultural aspects, environment sustainability factors, design considerations, different phases of design and production and service design. Before going to the main discussion, let us try to understand credential William J Stevenson who is th e author of the book. Name of the Author and Publisher Dr. Stevenson or William J Stevenson wrote the book â€Å"Operations Management† which was published by McGraw-Hill Education. McGraw-Hill Education is not only the publisher of the book but also they hold distribution right of the book. Dr. Stevenson is an associate professor of Decision Sciences in the College of Business at Rochester Institute of Technology (Stevenson, 2011). The author has years of teaching experience in the field of production/operations management, quality concepts, management science and quality applications and Dr. Stevenson wrote many articles in the field of Management Science and Decision Sciences (Stevenson, 2011). Dr. Stevenson earned M.B.A and PhD in the field of production/operations management from University of Syracuse. It is evident from such descriptions that there might be argument regarding the content of the book written by Dr. Stevenson but there should not be any argument exists r egarding academic qualification of Dr. Stevenson. Objectives and Targeted Audience Every book is written taking into consideration of the requirements of target audience. Simple fact is that every book has its own target audience and success of the book is being considered whether the book meets the expectation of its target reader or not? Now, the question is that what is the objective of the book â€Å"Operations Management† written by William J Stevenson? Another important thing is that who are the target audience for the book? Well, to be honest, the book has been primarily written for college students and university students who want to know about product and service design process. In the first place, the book can be considered as the rudiments of product & service designing process but cannot be considered as scholarly source that can be reviewed and criticized by other academic scholars and industry experts (Stevenson, 2011). According to writer of this review, the bo ok has been written for teaching purpose and focus of the book is not to develop a

Gender Discriminations as Portrayed in Budd Schulberg’s “On the Waterfront” Essay Example for Free

Gender Discriminations as Portrayed in Budd Schulberg’s â€Å"On the Waterfront† Essay Literary forms reflect most of the time social conditions and scenario. This is because most writers have the gift of being sensitive to their surroundings. A lot of writers have already wrote about the pains of war, the stories of success, and criticisms about the existing flaws of the society. When narrating about war, writers never forget to touch the topic of patriotism. When it is a story of success that they want to write, they always incorporate the keys to success. However, when criticizing the society, most writers focus often on two themes: the struggles between the wealthy and the poor and gender discrimination. For example, in Budd Schulberg’s â€Å"On the Waterfront†, gender criticism is one of the compelling themes the author has presented and embedded in the story. However, unlike other gender-based novels, ‘On the Waterfront† does not mainly focus on one gender but tackles both criticisms pointing to males and females. The novel suggests that gender-defined roles damage both gender along with greed for power. Criticisms on Women In the society that Schulberg has created, the D and D society, women seem to be victims of double jeopardy. Here the women are being discriminated in two levels. First, they are abused as being women in general and second, they are abused by their own society led by Johnny Friendly. In the novel, women already experience household violence, specifically coming from their husbands or other members of the family. For example, Edie, has experienced to be limited by his own father. It could be remembered that Edie’s father wants her to continue pursuing college: â€Å"But Pop, Ive seen things that I know are so wrong. Now how can I go back to school and keep my mind on on things that are just in books, that-that-that arent people living? † Although one way of empowering women is to educate them, it is more empowering for them to follow their own will and not be dictated by others. Edie’s decision to stay in Brooklyn to search the truth behind the death of his brother could be considered as more rewarding than to attain a degree in college. Her father, on the other hand, might not be aware of what he did. Nevertheless, his action could be considered an act of limiting the rights of women to think and act on their own. Criticisms Against Men Clearly, the novel shows more cases of criticisms and abuse against men than women. Unlike women, men in the D and D society are not victims of two-level criticisms. However, the abuse they experience seems to be as heavy as the abuse those of women. In their society, those who are in power mainly abduct their rights—the members of the mob-connected union, particularly their leader Johnny Friendly. The novel clearly shows how the rights of men to live and to speak the truth were violated. They are not simply hurt physically; they lose their lives once they go against the union. But Schulberg did not stop on that; he even explored the psychology of how men hurt each other’s feelings. For example, one of the biggest conflicts in the story is the dispute between siblings Terry and Charley: â€Å"You dont understand. I coulda had class. I could have been a contender. I could have been somebody, instead of a bum, which is what I am, lets face it. It was you, Charley. † (Shulberg p. 266) These lines from Terry clearly shows that it was indeed a hard life for people to live having dispute with their family. Greed for Power Aside from gender criticisms, another theme that is present in â€Å"On the Waterfront† deals with the greed for power. In the story, Schulberg clearly shows how man can become a monster just to achieve a power comparable to that of a god. This universal truth, in reality, also damage both gender. Being greed for power could push a person, regardless of gender, to commit actions that violate both the law and morality. In the novel, killing people and oppressing them just to remain in power is one vivid example. Johnny Friendly, together with other members of the union, is evidently guilty of it: â€Å"You want to know whats wrong with our waterfront? Its the love of a lousy buck. Its making love of a buck— the cushy job— more important than the love of man! † (Schulberg p. 225). These lines from one of the characters in the novel is an attempt to verbalize the problem with the D and D society. People are so absorbed on how to gain power over other people. Thus, one effective way to do this is to gain an incredible amount of money. In summary, â€Å"On the Waterfront† tries to capture forms of abuse that are a result of greed and the need for power. The novel clearly shows, through the character of Johnny Friendly, how man can be blinded by his constant pursuit for money and power. Generally, it is the greed for wealth that a person could lose his sense of what is right and what is wrong. To dream of becoming rich is not a bad dream. It is in the nature of man to look for ways on how to improve himself and his condition. But when the dreamer let himself to be carried away by the grandiosity of wealth, the dream will suddenly turn into a nightmare. As a result, greed for money and power both damage men and women. Both are threats to the rights and freedom of people. Moreover, it is a stain of our society, Work Cited Schulberg, Budd. On the Waterfront. Pennsylvania: Continuum Intl Pub Group, 1985

Does God Exist? :: essays research papers

In my life on this planet I have come to question many things that many take on as blind faith. We all know that someday we will 'physically' die, Yet, we continuously deny the forces working inside ourselves which want to search out the true outcome of what may or may not come after death. It's far easier for humanity to accept that they will go on to a safe haven and be forgiven for all, rather than to question the existence of a super omnipotent being. Fortunately, there are some of us who tend to question the why's and how's that come before us. We question the creation of humanity and the religious teachings received from our parents, our church and our society. This paper examines the many rational arguments for and against the existence of God. It is based on the views of some of the great philosophers and scientists of our world. I will show that there is no sufficient proof or comprehensive arguments for the existence of God. Some people search for eternal peace through the beliefs in God; but this is an impossible belief because of the chances, the plausibility, and because of science. ONTOLOGICAL ARGUMENTS God generally refers to one supreme, holy, personal being,. The divine unity of ultimate good-ness and of ultimate reality. St. Anselm of Canterbury developed what we have learned to be the ontological argument. He began his argument by saying that even a fool can grasp or understand the concept of "a being than of which nothing greater can be conceived." He continues to state that a fool would say that the concept of this being's existence is only in his mind and in the mind of others but not in reality. However he also admits to the possibility of this being existing in reality. Whatever is understood by the fool is argued that than which nothing is greater can be conceived cannot solely exist in the mind but also in reality, hence, God exists. (Angelfire) This personally sounds like a salesperson's pitch to confuse and conquer for a sale. Gaunilo felt the same. He frequently debated with St. Anselm on behalf of the fool. He stated that it was not po ssible to visualize the concept of this perfect being because one can only imagine an image when one has an idea of what that image is suppose to resemble.

Harlem Renaissance Essay

The Harlem renaissance is considered to be one of the most important periods in the history of African Americans literature. It marks the period between the early 1920’s and the late 1930’s when the African Americans demonstrated their capabilities in the literature art. The literature in the Harlem renaissance has been rated as one of the greatest attempts to define the identity of women in the American society. The period saw the rise of African American writers both men and women in literature who demonstrated that the African Americans have equally literacy capabilities as their white counterparts (Hatch, 2002). The Harlem renaissance has been closely linked to the African American modernism. However, relating authenticity of literacy work by the African Americans or modernism and the African American writers has been a big mistake. This is because of the assumption that the terns refers to African Americans. The term modernity can be understood as the tendency of thinking and doing things in the modern way. However, the term has been used inappropriately in relation to the authenticity of the literature work by African Americans. The development that took place in the African American literature work during the Harlem renaissance is clear evidence that this assumption is a big mistake. This is because the authenticity of literacy work is not determined by race. The birth of the African American literature in the early 19th century fitted well in the traditions of the American society. Many people see this as the real modernism where the art and literature reflects nationalism. The Harlem renaissance therefore made American literature new by eliminating the European influence of the 19th century and introduced nationalism and modernity in American literature. In many ways, the events of the Harlem renaissance contributed to the birth of the African American literature and art modernism (Kuenz, 2007). Mexican Revolution The Mexican revolution in the early 20th century was an important event towards the establishment of Mexican modernity. Though the Mexican revolution was an armed revolution where illegal rebels were involved, literature played an important role in the modernism of Mexico. A group of revolutionist used the cultural representation to push their agenda forward. These group involved writers and literacy artists who used their literacy work as weapon to fight in the revolution. The main aim of this literacy representation was not only to drive the autocratic government out of office but also to eliminate the authenticity in the 19th century Mexican literature and introduce modernity (Gallo, 2005). The Mexican writers in the Mexican revolution played an important role in the modernization of the Mexico literature in the 20th century. It is not a coincidence that the Mexican revolution took place at the same time literature and art in the country was undergoing some changes and becoming modernized. This is because literature played an important role in the revolution. Cinemas and plays as well as poems and verses written during the revolution introduced nationalism themes which were not only designed for Mexican audience but also for export. This way, modernism reintroduced the uniqueness of the Mexican society and national identity. The revolution did not only revolutionize the Mexican political leadership but also broke the traditional styles of literature which had a large impact on the culture of the Mexican societies (Pick, 2010)

Develop marketing strategies Essay

The assessment task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor. Submit this document with any required evidence attached. See specifications below for details. Performance objective In this assessment task you are required to review and evaluate marketing opportunities for an organisation and develop marketing activities that reflect the strategic directions of the organisation. Assessment description For the organisation outlined in the case study provided, identify two marketing opportunities and evaluate each opportunity for risks, strengths, weaknesses and alignment with organisational objectives. After you have reviewed the opportunities, select the best fitting opportunity for the organisation and develop marketing strategies, approaches and activities to take advantage of the opportunity. Procedure You are required to submit a report that addresses all of the elements listed in the procedure. The report should be structured using the headings below. Organisational overview 1. Develop an organisational overview that: a. outlines the strategic direction and organisational objectives b. outlines the current size, capabilities and resources of the organisation, including any notable strengths and weaknesses c. identifies any gaps between the objectives, and the current capabilities and resources. Opportunities 1. Identify two marketing opportunities that meet the objectives and evaluate the risks and benefits of each opportunity. 2. Recommend the opportunity that best addresses organisational objectives and: a. develop a marketing mix strategy that fits within the capabilities and resources of the organisation b. describe how your strategies align with the strategic direction of the organisation, and give justifications for your selection c. detail a marketing performance review strategy using an appropriate tool (competitive analysis, life cycle model, value chain analysis, etc.) to review the performance of the organisation against marketing objectives d. include the metrics to be used in measuring marketing performance. Tactics 1. Detail the tactics necessary to implement the strategy you have outlined, including: a. scheduling of activities to enact the strategy b. costing c. accountabilities and responsibilities d. a plan for coordinating and monitoring scheduled activities including KPIs. 2. Outline any legal and ethical requirements that impact on the selected tactics. 3. Describe how the tactics fit within identified organisational resources and capabilities. Specifications This assessment can be completed in your own time, as you work through the related topics in either the Student Workbook, or under the guidance of your assessor. The assessment is due for completion at the completion of Section 2 of the Student Workbook unless another submission time/method is suggested by your assessor. Check with your assessor whether it is appropriate to use a computer for the submission of the report (electronic), or if the assessor requires a hardcopy (printed) version. You must provide: a report containing documents that support all of the instructions outlined in t he procedure above. Your assessor will be looking for whether you have: identified a suitable marketing opportunity conducted research to assess and analyse the market prepared a report outlining your marketing strategies to best take advantage of the identified market opportunities organised your report under the headings suggested in the procedure. Adjustment for distance-based learners: No variation of the task is required. A follow-up interview may be required (at the discretion of the assessor). Documentation can be submitted electronically or posted in the mail. Case study Houzit is a chain of homewares stores in Sydney that specialise in bathroom fittings, bedroom fittings, mirrors and decorative items. They currently have 15 stores spread across the greater Sydney area, with all stores being managed and coordinated from their head office in Milton. You have recently been appointed as the marketing manager and must now review the organisation and devise marketing strategies that will move Houzit towards its strategic goals. The CEO has also asked you to consider some marketing opportunities that may assist Houzit in reaching its goals, and provide him with brief summary evaluating two alternatives, including the benefits and risks associated with each option, and making a recommendation for the opportunity most likely to produce results. You have gleaned the following information about Houzit: Houzit is close to entering its fifth year of operation; offering a wide range of home-ware items on easy-to-manage payment terms and supplies a three year guarantee on every item sold. The typical target customers have the following characteristics: sophisticated people who are house proud shoppers who will drive to an easy-to-access store customers who require payment plans to spread their commitment over an extended period renovators and new home builders 20–50 year olds. Houzit recognises the following trends and focuses its efforts on them. Quality – Preference for high quality items is increasing as customers are learning to appreciate differences in quality. Unique items – Customers want homewares that stand out from mass-produced, low quality items. Selection – People are demanding a larger selection of choices, they are no longer accepting a limited selection of homewares. The typical Houzit store has the following characteristics: Location – A commercial, suburban neighbourhood, or urban retail district. Design – Bright and functional. Size – 1,000–1,500 m2. Employees – 15–20 full time, plus several casuals Types of transactions – 60% cash, 40% on long-term repayment plan. Sales break-ups between the existing Sydney stores reveal: 30% bathroom fittings 35% bedroom furnishings 20% mirrors and decorative items 15% lighting fixtures (recent addition). A new customer’s first purchase is generally of mirrors and decorative items and this gives us the opportunity to sign them up to our loyalty program. In a brief discussion with the CEO, you asked about the changes taking place in legislation that could impact on Houzit’s operation. The CEO explained: ‘There is a big push by governments on the issue of sustainability. This focuses mostly on environmental issues of waste management and energy conservation. Houzit stores have been deliberately designed in the past to be bright and comfortable places to shop. This means a significant cost in electricity usage to run the lights and the air-conditioners. With the new regulations we are going to have to find ways to still provide customers with what they want without the high electricity usage.’ Strategic plan (extract) Vision Houzit will be a national retail brand, catering to the needs of home makers with a range of unique, high quality homewares made accessible to all through our easy to manage payment plan. Mission By 2020, Houzit will have a significant retail presence in homewares in every Australian capital city, starting with 15 stores in the greater Sydney area and growing to 100 Australia wide. Objectives 1. Increase sales from $15million per year to $20million per year in the next three years. 2. Increase our loyalty customers list from 10,000 to 15,000. 3. Establish brand recognition in Sydney so that at least 1 in 3 people recognise our brand in a random survey taken in 18 months time. SWOT Analysis Strengths: Excellent staff who are highly skilled and knowledgeable about homewares. Great retail space that is bright, functional and efficient for a commercial urban district. High customer loyalty among repeat customers. Assortment of offerings that exceed competitors’ offerings in quality, range and accessibility. Weaknesses: A limited marketing budget to develop brand awareness due to the lack of critical mass and store cover. The struggle to continually fund the growing long-term repayment plans taken out by our customers. Opportunities: A growing market in a high growth area with a significant percentage of the target market still not aware of Houzit’s offer. Increasing sales opportunities outside of our target area – greater Sydney. Threats: Competition from local independent retailers can drive down prices, as owner operators have lover overhead costs than our staff-run stores. Competition from national chains moving into the Sydney market. A slump in the economy reducing customer’s disposable income spent on homewares.

3 Ways You Can Live Life Like an Olympian

3 Ways You Can Live Life Like an Olympian Photo courtesy of Press Association Have you been watching the Olympics? I sure have, and I’ve been amazed not just at the athleticism of these amazing competitors, but at the clear impact of mental and emotional strength on who goes home as a winner, and who goes home disappointed. Here are just a few of the observations I’ve been making as to what makes a true Olympian: 1. If you fall and you CAN get up, get up. Mo Farah of Great Britain won the gold in the 10,000 meters after being accidentally tripped on the 10th lap. He was uninjured and unfazed, quickly returning to the front of the pack and ultimately winning his second Olympic gold in this event. Here’s what he had to say about the incident: â€Å"When I fell down I was just thinking, ‘Try to get up, try to get up. Don’t panic, don’t panic, don’t panic.’ And then I got up, and I tried to just get through it.† In contrast stands Russian gymnast Seda Tutkhalian. Tutkhalian over-rotated on her dismount from the beam, falling on her backside, and then made exactly the same mistake in her floor routine. In the end, it was mental gymnastics that failed her. â€Å"I had been thinking about it and I was upset,† said Tutkhalian. â€Å"And on the floor I have fallen because I was upset after my fall on the beam. During the floor exercise, I don’t know, I didn’t have the strength anymore. I don’t understand why.† Are you reminded more of yourself by Farah or by Tutkhalin? I recognize myself in both of them. Farah’s attitude is one we could all stand to have when we meet with an accident, or with any kind of failure. When I make a mistake with a client (yes it does happen), or when I am made aware of a typo in my blog, I have an initial surge of despair; but I am generally able to talk myself out of panic, do whatever necessary to make amends, and cross the finish line one way or another. From now on I will have Farah’s fortitude in mind when I stumble in one of my pursuits. 2. It’s your effort that really matters- not whether you win. I heard the gymnastics commentators say again and again that the gymnasts who go home satisfied are the ones who know they have given it their all. Yes there might be disappointment, but no â€Å"what ifs† to haunt them. There are many athletes who set records for their countries while not winning medals. They have a lot to be proud of. There are others who scored their personal best. Not everyone goes to the Olympics with expectations of winning a gold medal or any medal at all. There are many ways to win. American gymnast, Alex Naddour, won a bronze, not the coveted gold, for pommel horse- but it was the first of any kind of medal in 32 years for the U.S. Naddour said he felt like he won the lottery. He shared, â€Å"This is exactly what I wanted since I was a young kid, to go out and hit a great routine, score the highest I’ve ever scored in my life, out of country.† For him, bronze was golden. I happened to catch one of the quarter-final matches of women’s beach volleyball, and I hope the Brazilian team goes home proud after losing their match in an epic battle. Yes they cried, but they gave it everything in front of their own nation, and to me that’s what matters. My own degree of satisfaction is definitely tied to how much effort I put in. I experienced this phenomenon on the dance floor this week. One night, I went out salsa dancing and felt scared to ask anyone to dance with me. I danced by myself for most of the night, and went home feeling defeated. The next night, I did not let my fear stop me and I danced with some new people, coming home having had a ton of fun. Then on Saturday, I decided to go berry picking. I preferred to have company, so I put in some effort to ask 5 friends to come with me. I ended up going by myself and had a wonderful time amongst the raspberry bushes. Knowing I had not given up was the key to my satisfaction. Picking berries was also a sweet meditative experience that inspired the idea behind this blog! 3. When you’re winning, keep pushing, and have fun! Swimmer Katie Ledecky took the lead from the start in the 800m freestyle, and she never let go of it. She was chasing something other than the 7 other swimmers in the pool: her own world record. And she beat it. So much for â€Å"Quit while you’re ahead.† Katie said she knew from the start of her race that she would have a world record breaking time. I’m guessing that having that goal kept her swimming faster and faster, even with the rest of her competitors trailing behind her by seconds. Katie won, in part, because she was there for the experience more than the medals: â€Å"I’ve just had a lot of fun this week not only in the pool but just with my teammates. The memories mean more than the medals to me.† Once again, it seems that having fun is key to performing well and maintaining the drive to win. And how about Simone Biles, who did not rest on her laurels after winning the women’s gymnastics all-around, but scored a more than perfect score on her final vault to clinch that medal too? The smile on her face after that vault showed in no uncertain terms that she was living by her motto: â€Å"If you’re having fun, that’s when the best memories are built.† Finally, the indomitable Usain Bolt. He ended a press conference by kickin’ it up with some Brazilian samba dancers. The man can dance! The same combination of pushing hard and having fun will bring success in many aspects of life, including business. Too many people become the best and then forget that they need to keep innovating to maintain their leading position. For me, it’s the ongoing striving for excellence that keeps things fun and challenging. When I noticed I was getting bored of speaking about LinkedIn, I hired a speaking coach. Already I am thinking of new and creative ways to present material, engage my audience, and promote my services. The fun is back and I’m planning to win this game. More Olympics are coming this week. What are you taking away from the amazing athletes in Rio?

A Research Study On Stem Cell Research Essays -- Stem cell, Embryonic st

Stem cell research is an extremely hot topic issue that is being discussed in the world for the present day. Many churches and people who are defined by the term rationalists tend to be very against the use of stem cells for research. There are two main types of stem cells that are prevalent in the science world right now which include both adult stem cells and embryonic stem cells. Religious groups tend to lean more towards the use of adult stem cells for research because of the moral issue behind the use of embryonic stem cells. In order to use an embryonic stem cell for research you must first destroy the embryo. In many religions, life begins at conception so the development of that embryo is considered to be life. Thus, the destruction of that embryo would be conside erg believes that science should play an important role in the advancement of society no matter where it falls in the issue of morality. Heisenberg says in this passage that modern science could make it easie r for people to believe if they saw it firsthand rather than just believing the bible. In conclusion, stem cell research is a very important issue that is being debated in the world during the modern day. Throughout recent years many intelligent minds have debated the morality of the use of embryonic cells over the use of adult stem cells. Over the course of history there have been a wide variety of people including Galileo and Heisenberg whom I believe would have had a very strong personal opinion on this subject. Although each author is from a different time period I believe that both would agree stem cell research on embryonic stem cells should be done.

Intercultural Communication Plan for a Multicultural Classroom Research Paper

Intercultural Communication Plan for a Multicultural Classroom - Research Paper Example These events continually push people to reflect on their cultures, as well as other people’s cultures. These events and issues regarding culture continually prompt questions on the preparedness of children to live harmoniously with people from different ethnic and cultural backgrounds. Such preparedness can only occur when education systems provide children with viable interconnection skills in the class environment. This issue is paramount for educators responsible for imparting on children the necessary skills and knowledge to allow children to live harmoniously with people from different cultural backgrounds (Gudykunst, 1991). This paper offers an intercultural communication plan for a multicultural classroom, discussing the importance of educators to create a multicultural class environment, which encompasses different ethnic groups. This will ensure the creation of a proper learning environment for all students regardless of their cultural backgrounds or resources at thei r disposal. Culture refers to the manifestations, such as language, arts, films and architecture of the intellectual attainment of humans, which is attained collectively. In my experience living within a multicultural community, I have learned that the facilitation of intercultural communication, as well as cross-cultural appreciation, is highly possible for students in a multicultural classroom. I have also learned that a single classroom can incorporate students from different cultures (De Melendez & Beck, 2010). This school district caters for the education needs of students from at least three cultural backgrounds. Schools within the school districts have innovative programs that center on the premise that multicultural education is only possible in the event of multicultural communication within the classroom. The creation of a multicultural education program in schools promotes an appreciation of the diverse demographical environment in which the student live. The population o f community I live in shows a massive ethnic, cultural and social diversity, which is an intensive mixture of different cultures that give all students the chance to gain knowledge about people from different regions globally, which are present in their classrooms. Essentially, the school offers a viable environment in which students have the chance to attain their full potential on an academic, social, as well as physical level. A school, which offers a welcoming environment, assists students and families to feel comfortable, as well as a valuable addition to the education community, particularly with regard to ELL families. Going into a friendly and immensely energetic environment shows students and their families that the school is an integral constituent of the community (Houk, 2005). This is particularly crucial for immigrant families since they feel welcome to the community. Notably, when schools take the initiative to get to know ELL families intimately, this helps to establi sh a valid relationship based on mutual appreciation and trust. This is always a fantastic way to let the school community and parents to celebrate the cultural diversity present within the school. This offers a suitable opportunity to have such families volunteer to share their skills, culture and hobbies with the community. Teachers in the